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Marcas mais Valiosas do Mundo

Written on 14:14 by Leonardo Rebés Augustin

Saiu o ranking das marcas mais valiosas do mundo. Alguém tem dúvidas de quem ficou em primeiro lugar?


2008 Rank

2007 RankBrandCountry of OriginSector2008 Brand Value ($m) Change in Brand Value

1

1Coca-ColaUnited StatesBeverages66,6672%

2

3IBMUnited StatesComputer Services59,0313%

3

2MicrosoftUnited StatesComputer Software59,0071%

4

4GEUnited StatesDiversified53,0863%

5

5NokiaFinlandConsumer Electronics35,9427%

6

6ToyotaJapanAutomotive34,0506%

7

7IntelUnited StatesComputer Hardware31,2611%

8

8McDonald'sUnited StatesRestaurants31,0496%

9

9DisneyUnited StatesMedia29,2510%

10

20GoogleUnited StatesInternet Services25,59043%

11

10MercedesGermanyAutomotive25,5779%

12

12Hewlett-PackardUnited StatesComputer Hardware23,5096%

13

13BMWGermanyAutomotive23,2988%

14

16GilletteUnited StatesPersonal Care22,6898%

15

15AmericanUnited StatesFinancial Services21,9405%

16

17LouisFranceLuxury21,6026%

17

18CiscoUnited StatesComputer Services21,30612%

18

14MarlboroUnited StatesTobacco21,3000%

19

11CitiUnited StatesFinancial Services20,174-14%

20

19HondaJapanAutomotive19,0796%

21

21SamsungRepublic of KoreaConsumer Electronics17,6895%

22

NewHSwedenApparel13,840New

23

27OracleUnited StatesComputer Software13,83111%

24

33AppleUnited StatesComputer Hardware13,72424%

25

25SonyJapanConsumer Electronics13,5835%

26

26PepsiUnited StatesBeverages13,2493%

27

23HSBCUnited KingdomFinancial Services13,143-3%

28

24NescafeSwitzerlandBeverages13,0561%

29

29NikeUnited StatesSporting Goods12,6726%

30

28UPSUnited StatesTransportation12,6215%

31

34SAPGermanyComputer Software12,22813%

32

31DellUnited StatesComputer Hardware11,6951%

33

30BudweiserUnited StatesAlcohol11,438-2%

34

22MerrillUnited StatesFinancial Services11,399-21%

35

38IkeaSwedenHome Furnishings10,9138%

36

36CanonJapanComputer Hardware10,8763%

37

32J.P.United StatesFinancial Services10,773-6%

38

35GoldmanUnited StatesFinancial Services10,331-3%

39

40Kellogg'sUnited StatesFood9,7104%

40

44NintendoJapanConsumer Electronics8,77213%

41

39UBSSwitzerlandFinancial Services8,740-11%

42

37MorganUnited StatesFinancial Services8,696-16%

43

42PhilipsNetherlandsDiversified8,3258%

44

NewThomsonCanadaMedia8,313New

45

46GucciItalyLuxury8,2547%

46

48eBayUnited StatesInternet Services7,9917%

47

50AccentureUnited StatesComputer Services7,9489%

48

43SiemensGermanyDiversified7,9433%

49

41FordUnited StatesAutomotive7,896-12%

50

45Harley-DavidsonUnited StatesAutomotive7,609-1%

51

51L'OrealFrancePersonal Care7,5087%

52

52MTVUnited StatesMedia7,1934%

53

54VolkswagenGermanyAutomotive7,0478%

54

47AIGUnited StatesFinancial Services7,022-6%

55

49AXAFranceFinancial Services7,001-4%

56

53HeinzUnited StatesFood6,6462%

57

57ColgateUnited StatesPersonal Care6,4377%

58

62amazon.comUnited StatesInternet Services6,43419%

59

56XeroxUnited StatesComputer Hardware6,3936%

60

58ChanelFranceLuxury6,3559%

61

59Wrigley'sUnited StatesFood6,1056%

62

64ZaraSpainApparel5,95515%

63

63NestleSwitzerlandFood5,5925%

64

60KFCUnited StatesRestaurants5,582-2%

65

55Yahoo!United StatesInternet Services5,496-9%

66

67DanoneFranceFood5,4088%

67

68AudiGermanyAutomotive5,40711%

68

66CaterpillarUnited StatesDiversified5,2885%

69

65AvonUnited StatesPersonal Care5,2643%

70

69adidasGermanySporting Goods5,0726%

71

71RolexSwitzerlandLuxury4,9568%

72

72HyundaiRepublic of KoreaAutomotive4,8469%

73

NewBlackBerryCanadaConsumer Electronics4,802New

74

70KleenexUnited StatesPersonal Care4,6361%

75

75PorscheGermanyAutomotive4,6039%

76

73HermesFranceLuxury4,5758%

77

61GapUnited StatesApparel4,357-20%

78

78PanasonicJapanConsumer Electronics4,2814%

79

83CartierSwitzerlandLuxury4,23610%

80

79TiffanyUnited StatesLuxury4,2085%

81

74PizzaUnited StatesRestaurants4,097-4%

82

80AllianzGermanyFinancial Services4,0332%

83

85MoetFranceAlcohol3,9516%

84

84BPUnited KingdomEnergy3,9113%

85

88StarbucksUnited StatesRestaurants3,8797%

86

81INGNetherlandsFinancial Services3,768-3%

87

77MotorolaUnited StatesConsumer Electronics3,721-10%

88

89DuracellUnited StatesConsumer Electronics3,6822%

89

91SmirnoffUnited KingdomAlcohol3,5906%

90

92LexusJapanAutomotive3,5887%

91

94PradaItalyLuxury3,5859%

92

90JohnsonUnited StatesPersonal Care3,5824%

93

NewFerrariItalyAutomotive3,527New

94

NewArmaniItalyLuxury3,526New

95

87HennessyFranceAlcohol3,513-3%

96

NewMarriottUnited StatesHospitality3,502New

97

93ShellNetherlandsEnergy3,4714%

98

96NiveaGermanyPersonal Care3,4019%

99

NewFedExUnited StatesTransportation3,359New

100

NewVisaUnited StatesFinancial Services3,338New





Fonte: INTERBRAND

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